Gulf and Williams Racing are delighted to reveal the winner of the highly anticipated fan vote. After an intense battle and an incredibly close final round, the “Bolder than Bold” livery will be displayed on the FW45s of Alex Albon and Logan Sargeant at this year’s Singapore, Japanese, and Qatar Grands Prix, promising an adrenaline-fueled spectacle across the trio of races.
The Gulf fan vote offered supporters worldwide the chance to make history by selecting their favorite livery from four themes: “Legacy,” “Bolder than Bold,” “Visionary,” and “Contemporary.” A total of 180,000 votes were cast across the three closely contested rounds, celebrating the spirit of two iconic motorsport brands and set to deliver a historic on-track moment later this season.
The journey began in May with a knockout system that pitted the “Bolder Than Daring” livery against the “Contemporary” theme in Round 1. In Round 2, the classic “Legacy” livery triumphed over the “Visionary” concept, securing a spot in the final showdown against “Bolder Than Daring.” Fans from around the world participated in the final vote, resulting in an overwhelmingly close contest right down to the wire.
In a tightly contested final round, with votes pouring in from every corner of the globe, Gulf’s winning livery was “Bolder Than Daring,” narrowly edging out the “Legacy” livery with 51.9% of the vote. This livery celebrates the boldness of those determined to make their mark, to keep pushing boundaries, and to push beyond limits. It represents more than just being brave, heroic, or fearless. It represents an unwavering commitment to never give up and to face challenges with confidence. Gulf and Williams Racing share a firm belief in being bold on and off the track.
Before making its exciting debut later this season, the winning livery will be showcased at the renowned Goodwood Festival of Speed. From July 13-16, 2023, the Williams Racing stand at Goodwood will proudly display the FW45 model adorned with “Bolder than Bold,” offering motorsport fans and enthusiasts an up-close encounter. The fan-focused journey will continue as Gulf and Williams Racing unveil exclusive behind-the-scenes content, showcasing the craftsmanship that will bring the design to life. Prepare for an unforgettable experience as “Bolder than Bold” comes alive under the night lights of Singapore and beyond.
Mike Jones, Managing Director of Gulf Oil International: “We are incredibly proud of our partnership with Williams Racing, and this livery marks an iconic moment in motorsport history. The campaign has been a huge success and has generated excitement among both Gulf and Williams fans. Giving fans the power to control this competition has greatly influenced the results. Gulf’s iconic colors have created four incredible designs, with the clear winner, chosen by the fans, being “Bolder than Bold,” which will now be inscribed in Gulf’s rich motorsport history.
James Vowles, Williams Racing Team Principal: “This competition has been an incredible opportunity for our fans to actively participate and shape our team’s visual identity. The winning design encapsulates the essence of the partnership between Gulf and Williams Racing, reflecting the past while building our future. This livery will create a defining moment when it takes to the track later in the season.”